Brand Recognition
In a joint effort, the Association of Small and Medium Enterprises (ASME) and Singapore’s leading newspaper Lianhe Zaobao organize the Singapore Prestige Brand Award (SPBA) which recognizes and honors Singapore brands that are developed and managed effectively through various branding initiatives.
For 2010 the SPBA received 138 submissions, the most in its nine-year history. This year the SPBA was divided into five categories: Promising Brands, Established Brands, Heritage Brands, Regional Brands and the Special Merit Award. World Scientific was one of six recipients of the Regional Brand Award. The Regional Brand Award lauds local brands which have successfully penetrated and established a significant presence in at least five foreign markets.
Many key members of the World Scientific team responsible for managing the brand attended the December 9th awards ceremony held at the Ritz-Carlton Millenia. After receiving the award on behalf of the company, Executive Director Max Phua said, "Effective branding 2World Scientific Newsletterplays a crucial role in the marketing of any type of product. In our area of specialized publications it is particularly important as the World Scientific brand must be associated with the highest quality, knowledge-based products and services. It affords credibility to our products in the fields of Science, Medicine and Technology. It is an honor to have our efforts recognized by such an esteemed panel of judges."
International Journal of Neural Systems has a new ISI Web of Knowledge Impact Factor of 4.237, with ranking in the category Computer Science, Artificial Intelligence, 6 out of 108. To celebrate the journal’s increasing impact among the leading journals and its ground-breaking position among all World Scientific journals, and to honor the extraordinary leadership and impactful and inventive research contributions of its Editor-in-Chief Prof. Hojjat Adeli, World Scientific is very pleased to announce the establishment of the “Hojjat Adeli Award for Outstanding Contribution in Neural Systems” with a cash prize of $500 to be given annually to the author(s) of the best paper published in the previous volume.
