World Scientific has once again expanded its reach with the opening of two new offices in
Nankai and California respectively, as part of its mission to spread scientific knowledge
to the various corners of the world.
Lying next to a lovely stream, the Nankai office is located at Tianjin's Chern
Institute of Mathematics, a center renowned for pure and applied mathematics. The
World Scientific staff, led by Rebecca Fu, have been busy setting up the new office.
Plans are also underway to augment the team with local staff and to enhance business
operations in the marketing and editorial divisions.
Across the Pacific, colleagues in California have also set up a new office right in the
heart of Silicon Valley, which is home to Ivy league institutions and firms like Apple
and Google. Located at the National University of Singapore's Enterprise Centre, the
World Scientific office is headed by Dr Jean Liang, who arrived in California after only
three weeks of preparation.
"Here I begin my journey as an acquisitions editor," she says, "with a laptop, a
printer and a telephone." Dr Jean had already contacted 1800 local Chinese families
to boost the sales of World Scientific's Chinese titles. Additionally, she has secured a
consignment agreement with World Journal bookstores in the US to market Chinese
titles. She is also in talks with the University of California at San Francisco (UCSF) and
the Mathematical Sciences Research Institute (MSRI) at Berkeley to publish four titles
in biochemistry and medicine.
Going forward, Rebecca and Dr Jean Liang will continue to be busy connecting
great minds from the East to the West ¨C there will be plenty of conferences to attend,
scholars to meet and projects to plan. But there is still a lot more to do as World
Scientific continues to pursue new markets and break new ground in the exciting world
of scientific publishing.